PRIVACY POLICY

DermTV LLC ("DTV") understands how important the privacy of personal information is to our users. This Privacy Policy will tell you what information we collect about you and about your use of DTV and its services. It will explain the choices you have about how your personal information is used and how we protect that information. We urge you to read this Privacy Policy carefully.

1. ABOUT THIS PRIVACY POLICY AND USING OUR SITE AND TOOLS

This Privacy Policy applies to the DTV Web Site ("DTV Site" or the "Site").

The DTV Site contains links to other sites. Once you enter another Web site (whether through an advertisement, service, or content link), be aware that DTV is not responsible for the privacy practices of these other sites. We encourage you to look for and review the privacy statements of each and every Web site that you visit through a link or advertisement on DTV.

We hope that reading our Privacy Policy helps you understand how we manage information about you.

If you use our Web site without registering, we collect Non-Personal Information through the use of Cookies. If you decide to submit information through any forms (such as add a comment to a piece of content, submit the "Ask Dr. Schultz" form, submit the "Contact Us" form, etc.), we require you to submit Personally Identifiable Information. Depending on the form you have submitted, we may also collect Personal Health Information. You are responsible for ensuring the accuracy of the Personally Identifiable Information and Personal Health Information you submit to DTV. Inaccurate information will affect the information you receive when using our site and forms and our ability to contact you as described in this Privacy Policy. For example, your email address should be kept current because that it is how we communicate with you.

2. NON-PERSONAL INFORMATION WE COLLECT ABOUT YOU

Even if you do not register with DTV, we collect Non-Personal Information about your use of our Web site, special promotions and newsletters.

We collect Non-Personal Information about your use of our Web site and your use of the Web sites of selected sponsors and advertisers through the use of Cookies. Every computer that the DTV Site is assigned a different Cookie by DTV. The information collected by Cookies (i) helps us dynamically generate advertising and content on Web pages or in newsletters, (ii) allows us to statistically monitor how many people are using our Web site and selected sponsors' and advertisers' sites, (iii) how many people open our emails, and (iv) for what purposes these actions are being taken. We may use Cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. Cookies are also used to facilitate a user's log-in, as navigation aides and as session timers.

Most browser software can be set to reject all Cookies. Most browsers offer instructions on how to reset the browser to reject Cookies in the "Help" section of the toolbar. If you reject our Cookies, certain of the functions and conveniences of our Web site may not work properly but you do not have to accept our Cookies in order to productively use our site. We do not link Non-Personal Information from Cookies to Personally Identifiable Information without your permission and do not use Cookies to collect or store Personal Health Information about you.

3. PERSONALLY IDENTIFIABLE INFORMATION WE COLLECT ABOUT YOU

We collect Personally Identifiable Information, like your name, email address, gender, and other information when you submit some of the forms on DTV. We use the Personally Identifiable Information that you provide to respond to your questions, provide you the specific information you request, send you emails about Web site maintenance and updates, and inform you of significant changes to this Privacy Policy.

A. Newsletters & Emails to You

At various times as you use DTV, you will be given the option of receiving recurring informational/promotional newsletters via email from DTV. In order to subscribe to DTV newsletters via email, we need your contact information, like name and email address. You can unsubscribe from the newsletters by simply clicking on the "unsubscribe" link at the bottom of any email newsletter. If you experience difficulties with our automated unsubscribe service, please let us know using our Contact form. DTV Customer Service will manually unsubscribe you from that newsletter in two to three business days. In some cases, when you click on a link or an advertisement on our site, in an e-mail or newsletter, your browser may be momentarily directed to the website of a third party which, acting on behalf of DTV (see Disclosure to Third Party Contractor Web sites, below), notes or "counts" your response to the e-mail or newsletter before re-directing your browser to your selected destination; this re-direction process may not be apparent to you.

If you choose to use our "Tell a Friend" service to tell a friend about our site or "Share and Episode" with a friend, we will ask you for your name, your email address and your friend's or friends' email address or addresses. We will automatically send your friend a one-time email inviting him or her to visit the site using your name and email address as the from email address. DTV does not use your name, your email address or your friend's email information and the information you provide using this service for any other purpose. We will only use the information you provide to send the email you request.

B. Emails You Send to DTV

This Privacy Policy does not apply to content, business information, ideas, concepts or inventions that you send to DTV by email. If you want to keep content or business information, ideas, concepts or inventions private or proprietary, do not send them in an email to DTV. This Privacy Policy however does apply to Personally Identifiable and Personal Health Information sent via email to DTV.

C. Message Boards and other Public Forums

As a service to our users, DTV features comment sections below content where users with similar interests or medical conditions can share information and support one another or where users can post questions for experts to answer. Any information shared (including Personally Identifiable and Personal Health Information) that you reveal in a comment is by design open to the public and is not a private, secure service. You should think carefully before disclosing any Personally Identifiable or Personal Health Information in any public forum. What you have written may be seen, disclosed to or collected by third parties and may be used by others in ways we are unable to control or predict, including to contact you for unauthorized purposes. As with any public forum on any site, this information may also appear in third-party search engines like Google, Yahoo, MSN etc.

D. Forms on DTV

Forms on the DTV Site (including comment forms, "Ask Dr. Schultz", and others) may ask you to voluntarily provide information about yourself including Personally Identifiable and Personal Health Information. DTV may store the information provided through these forms.

E. Children

We are committed to protecting the privacy of children. Neither DTV nor any of its services are designed or intended to attract children under the age of 13. We do not collect Personally Identifiable Information from any person we actually know is under the age of 13. If a parent or guardian of a child who is younger than thirteen years old guides the child to and on the DTV Site, that parent or guardian also assumes full responsibility for the interpretation and use of any information provided through the DTV Site.

4. HOW DTV USES SUBMITTED AND COLLECTED DATA

We will never display, sell or distribute your information on an identifiable basis. We may, however, combine, in a non-identifiable format, the Personally Identifiable and Personal Health Information you provide with information from other users to create Aggregate Data that may be disclosed to third parties. For example, we might determine and then state 50% of DTV Site visitors are female, or the most comment question asked on DTV is about sun screen. Aggregate data does not contain any information that could be used to contact or identify you, unless you've explicitly authorized us to do so.

In addition, answers to the questions submitted through forms on the DTV Site may be turned into videos or other content, but these answers will never personally identify you, unless you explicitly state that we can.

5. INFORMATION COLLECTED BY THIRD PARTIES NOT ACTING ON BEHALF OF DTV

Sponsors or advertisers on DTV may use their own Cookies or other online tracking technologies in the banner advertisements served on DTV and in emails, special promotions or newsletters we send you. Some advertisers use companies other than DTV to serve their ads and to monitor users' responses to ads, and these companies ("Ad Servers") may also collect Non-Personal Information through the use of Cookies on the DTV Site. In certain situations, information collection may be facilitated by momentarily directing your browser to the Web site of an Ad Server or other third party acting on behalf of the sponsor, partner, or advertiser before re-directing your browser to its selected destination (e.g., back to DTV to show the ad, or to the advertiser's website); this re-direction process will not be apparent to you.

We do not control these third parties' use of cookies or other tracking tools or how they manage the non-personal information they gather through them. However, we do require sponsors, advertisers and Ad Servers who collect cookies or other information through the DTV Site to agree that they will not collect any Personally Identifiable Information from the DTV Site without your consent. They have promised us they will not link any non-personal cookie or other information collected by them on our site to Personally Identifiable Information they or others collect in other ways or from other sites except as may be described in connection with a particular program. You should review the privacy policy of other sites you visit or link to from our site to understand how these other sites use cookies and how they use the information they collect through the use of cookies or other tools on their own sites. Certain Ad Servers allow you to prevent them from collecting data through the use of cookies. In order to do so, you must Opt-out of such data collection with each individual site. Currently, you can Opt-out of Cookies for several Ad Servers by visiting the Network Advertising Initiative (http://www.networkadvertising.org/) gateway Opt-out site. This website will also allow you to review the Ad Server's privacy policies.

You can also find additional information and resources about how to opt out of advertising and related cookies by visiting the World Privacy Forum's site (http://www.worldprivacyforum.org/).

6. DISCLOSURE OF YOUR INFORMATION

Except as described in this Privacy Policy or as specifically agreed to by you, DTV will not disclose any Personally Identifiable or Personal Health Information it gathers from you on our website. We may only release Personally Identifiable or Personal Health Information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as in response to a physical threat to you or others, to protect property or defend or assert legal rights. In the event that we are legally compelled to disclose your Personally Identifiable or Personal Health Information to a third party, we will attempt to notify you unless doing so would violate the law or court order. In addition, we may disclose Personal Information as described below.

A. Disclosure to DTV Operations and Maintenance Contractors

DTV operations and maintenance contractors sometimes have limited access to your Personally Identifiable Information in the course of providing products or services to DTV. These contractors include vendors and suppliers that provide us with technology, services, and/or content for the operation and maintenance of our Web site. Unless you have Opted-out of receiving emails and newsletters from DTV, these contractors also may have access to your email address to send newsletters or special promotions to you on our behalf or to send emails to you for purposes such as conducting market research on our behalf. Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function for DTV. We also contractually require that our operations and maintenance contractors 1) protect the privacy of your Personally Identifiable Information consistent with this Privacy Policy, and 2) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products and services as required by law.

B. Disclosure to Third Party Contractor Websites

Certain content and services offered to you through our website are served on Web sites hosted and operated by a company other than DTV ("Third Party Contractor Web sites"). DTV does not disclose your Personally Identifiable Information to these Third Party Contractor Web sites without your consent, but you should be aware that any information you disclose once you access these other Web sites is not subject to this Privacy Policy. DTV does not endorse and is not responsible for the privacy practices of these Third Party Contractor Web sites. You should review the privacy policy posted on the other Web site to understand how that Third Party Contractor Website collects and uses your Personally Identifiable Information. DTV makes an effort to make it obvious to you when you leave our website and enter a Third Party Contractor Web site, either by requiring you to click on a link or by notifying you on the site before you visit the third party site. In addition, if you see a phrase such as "Powered by" or "in association with" followed by the name of a company other than DTV, then you are on a Web site hosted by a company other than DTV.

DTV also provides links to sites provided by Third Party Contractor Websites that have business arrangements with DTV to pay commissions based on sales of products or services generated through DTV.

C. Disclosure to Linked Sites

For your convenience, there are links to Third Party Web sites operated by companies that are not affiliated with the DTV Site and that do not have contracts to provide content or services through the DTV Site. These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors. DTV does not disclose your Personal Information to these Third Party Websites without obtaining your consent. DTV does not endorse and is not responsible for the privacy practices of these sites. If you choose to link to one of these Third Party Web sites, you should review the privacy policy posted on this other website to understand how that Third Party Web site collects and uses your Personally Identifiable Information.

D. Disclosure of Aggregate Information

DTV may provide Aggregate Information to third parties. For example, we might inform third parties regarding the number of users of our website and the activities they conduct while on our site. We might also inform a pharmaceutical company (that may or may not be an advertiser on our site) that "30% of our users live east of the Mississippi" or that "25% of our users have tried alternative medicine." Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We require parties with whom we share Aggregate Information to agree that they will not attempt to make this information personally identifiable, such as by combining it with other databases.

7. RISKS TO PERSONAL INFORMATION

Despite DTV's efforts to protect your Personally Identifiable and Personal Health Information, there is always some risk that an unauthorized third party may find a way around our security systems or that transmissions of your information over the Internet may be intercepted.

8. Updating Your Information and Contacting DTV

A. Removing your Personal Information

If you have a complaint or problem, please use our Contact form. If you want to (1) delete your Personally Identifiable Information from our systems, (2) update the Personally Identifiable Information that you have provided to us, or (3) change your preferences with respect to marketing contacts or other activities, please also use our Contact form. We try to respond to your questions and or requests and answer every email within 48 business hours, but may not always able to do so.

If you do not receive adequate resolution of a privacy related problem, you may write to DTV's Privacy Office at:

DermTV, LLC
Attn: Office of Privacy
2624 State Highway 80
Burlington Flats, NY 13315
privacy@dermtv.com
Or call: 212-369-9600

We will notify you within 30 days of receipt of your letter to confirm your personal identifiers have been removed.

B. Limitations on Removing or Changing Information

Upon your request, we will delete your Personally Identifiable or Personal Health Information from our active databases and where feasible from our back-up media. You should be aware that it is not technologically possible to remove each and every record of the information you have provided to DTV from our servers.

9. CHANGES TO THIS PRIVACY POLICY

We will inform you if a material change to the Privacy Policy, which means a change that expands the permissible uses or disclosures of Personally Identifiable and Personal Health Information allowed by the prior version of the Privacy Policy. Your continued use of the DTV Site will indicate acceptance of the changes. You may of course choose to Opt-out of continuing to use the DTV Site. Please exit the site immediately if you do not agree to the terms of this Privacy Policy or any revised policy.

DTV may make non-significant changes to the Privacy Policy that do no affect Personally Identifiable or Personal Health Information. For these instances, DTV may not notify you of such non-significant changes.

If we decide to change our privacy policy, we will post those changes to this privacy statement, the home page, and other places appropriate throughout our site so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, and by means of a notice on our home page.